When you sell a website you will also be able to sell the site hosting and receive ongoing fees for each site having built in content management. Your neatComponents license brings a predictable and repeatable income stream from your subscribers - all automatically managed. neatComponents is fully rebrandable: all the logos and dialog references can be replaced with your own.
As the owner of a web design house, you'll naturally be looking to grow the business whilst saving money; keeping the business on a stable footing whilst increasing capacity to cope with new opportunities. neatComponents helps you do this in a number of ways:
Deploying your staff effectively
Your most expensive resources are your programmers, so its important that they are deployed with precision. neatComponents allows you to de-skill many of the tasks which they have traditionally done, allowing you to deploy them on truly challenging tasks, saving you money, and increasing staff retention as they feel more valued.
So tasks like updating existing sites with new content can be moved over to account managers or secretarial assistants in direct contact with your clients, and removing the costly reworking caused by accidental mis-communication. Actually, with little training, you'll find many of the seemingly non-technical staff who normally spend their time with clients can now also create the sites: commissioning graphics from designers, but relying less on programmers to re-interpret the clients' needs.
In fact, when it comes to many of the day-to-day changes, these can be passed over to the clients to make themselves. The system protects them from the technical aspects like HTML, and also from inadvertantly destroying templates and site furniture. What's more, the increased immediacy and control this gives them over the site enables you to sell this aspect as a premium feature. This allows you to effectively charge them for making changes to their own site.
By removing the need to rely on custom code carved out by your programmers, you also remove the danger when a programmer moves on, of being left with unintelligible code that can never confidently be edited again.
Rapid site creation allows you to reduce prices, and gain market share
neatComponents allows you full creative freedom whilst taking care of all the technical aspects: modules like database integration, user permissions, e-commerce, content management, e-mail integration, and much more. By reducing the time it takes to create a site, you can lower the price-point to make it an attractive proposition to a much wider segment of the market than before - an still make a healthy profit.
You probably have a set of clients with static 'brochureware' sites. They are ideal candidates for upgrading to take advantage of all the new functionality now on offer at a price-point they can afford. You have the opportunity to 'harvest' this crop of upgrades, not only adding technical features, but also refreshing the graphical look and feel.
Reduce the burden on your accounts department
Your neatComponents software doesn't just provide an editing interface, but also runs the hosting too. So it knows how busy sites are, and can run charging plans for you: you can charge flat-rate monthly amounts, or be creative and charge in proportion to site usage (a good plan, since sites tend to get busier over time). The system keeps track of all this, and emails your clients when they owe you money, allows them to pay online, into your PayPal or similar account, and if they don't pay, encourages them to do so by suspending their site. All this without you having to lift a finger. No awkward phone calls, no excuses. You can grow you business with having to scale up your back-office accounts team.
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A neatComponents installation will immediately increase the effective skill level of your current design team by enabling them to do much more complex site construction without database skills. You will be able to reduce your building costs - team members can work from anywhere with an Internet connection.